One thing's for certain - you don't get a second chance at a first impression. Creative work isn't just about being pretty. The implementation of your brand should be seamlessly integrated into all facets of your marketing assets, from a simple brochure to your full web presence.
Your website is your first point of informational contact with the majority of your consumers. Not exactly the place you want to 'set it and forget it.' Colorplex's inhouse web capabilities span multiple disciplines from the initial planning and design to the finished, programmed site. No outsourcing to India. Ever.
There's two types of mobile presences, Apps and Mobile sites. If you're not doing either, you're most likely losing business. In the day and age of the smartphone and tablet, more and more consumers are turning to their handhelds to find information relating to your company.
Social media provides brands the ability to connect with consumers on a personal, informal level with an extremely low investment. People are now searching for a two way communication channel with your brand, and nothing looks worse than silence. Colorplex's approach to social media is a complementary asset to your existing advertising campaigns to push your business goals for customers, both potential and existing.
Search Engine Optimization
The Yellow Pages are dead. And they have been for awhile. The vast majority of the population now turns to search engines to find information relating to the product or service they are seeking. Colorplex engages in two types of search engine services to our clients, Search Engine Optimization (SEO) and Search Engine Marketing(SEM). Our SEO services focus on creating quality, link worthy content for our clients. On the SEM side, we build, maintain, and analyze campaigns to pump as much quality traffic to your site as possible.
Choosing the correct media for your brands' messages are unquestionably top priority with any campaign Colorplex touches. The most well thought out campaign will never bear ROI if no one sees it. Through consumer research, Colorplex will provide a complete media analysis and offer recommendations that will make your campaigns work.